The Football Shirt Is No Longer Just a Shirt: How Football Became Fashion
From retro Premier League kits and blokecore to limited-edition collaborations, discover how football shirts became streetwear, fashion collectibles and cultural symbols.
Once, you bought a football shirt because you supported the club. Now, plenty of people buy one because it looks good with jeans.
Football kits used to have a straightforward purpose.
They identified the team.
Supporters wore them on matchday. Players wore them on the pitch. At the end of the season, another design arrived and the old one slowly disappeared into wardrobes.
That relationship has changed.
Today, football shirts exist somewhere between sportswear, streetwear, nostalgia and luxury fashion.
You see them …
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