"Here We Go": How Fabrizio Romano Took Over Football Transfer News
How Fabrizio Romano transformed football transfer news, created the famous "Here We Go" phrase, and changed the way millions of fans experience rumours, negotiations and the transfer window.
At 2:00 AM during the summer transfer window, millions of football fans around the world do the same thing.
They refresh their phones.
They open Twitter/X.
They check notifications.
They wait.
Not for a goal.
Not for a match.
For three words.
"Here We Go."
Those three words can create celebrations before a player has even touched a club shirt.
They can make supporters believe their team has entered a new era.
They can create dreams of trophies, Champions League …
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